In this article, Aprilynne Alter shares her creator journey so far, including a sharp pivot, what it took to leave that audience behind, and advice for creators in similar situations. When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs […]

In this article, we’ll dive deep into the YouTube Shorts algorithm, drawing insights from these YouTube insiders. YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are

Looking for some low-lift ways to make yourself happier? Here’s some of the best research that we’ve found on personal happiness.Happiness is something we think about a lot at Buffer.It's been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though

On the hunt for guidance about how to build a career as a social media executive, I interviewed three industry experts at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. Social media is still a relatively new field, having risen to prominence in

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success.According to research by the short-form video platform, “sound is the anti-scroll on TikTok”.

Meet Ari Krzyzek, whose business is on track to reach $500,000 in annual revenue. Read all about it in Open Books, Buffer’s series of small business owners giving us a peek inside their books. ♥️ At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a

I’ve been a Customer Advocate at Buffer for nearly five years. Throughout that time, I've worked hard to find the best way to guide customers to unlock the full potential of our platform to help them achieve their goals. I found a specific passion for our I’ve been a Customer Advocate at Buffer for nearly

Due to recent changes to Twitter’s API policy and pricing Zapier’s much-loved integration with Twitter has stopped working. The good news is there’s an alternative that’s easy to set up and free to use. There’s never a dull day for social media managers. Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved

You need a super compelling profile to enhance your online visibility and gain trust. Here are some top tips for creating a great LinkedIn profile.Having a strong LinkedIn game is no longer an option.What we’re witnessing in today’s tough economy is the inevitable rise of social selling.This trend leverages social media platforms to build connections

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come