Sorority recruitment has transformed from a secretive process to big social media business. Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs […]

Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably get lost without a map and a clear plan. Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably

Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. If you’ve ever read a blog

A 5-minute speech can feel both incredibly short and infinitely long. While this short format encourages audiences to pay more attention, presenters often struggle to fit everything into five minutes even as they navigate nervousness that seems to stretch out each second. A 5-minute speech can feel both incredibly short and infinitely long. While this

When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. When I was 12 years old, I used to be

The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from

In 2023, Google’s no longer the only search engine. In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos.  @lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So – The

Succeeding as an entrepreneur is never easy—succeeding as a social good business is even harder. Learn how this first-time business owner made it happen. In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making

From platform demographics to features, plus a deep dive into important factors to consider, here’s what you need to know to find the social media sweet spot for your business.Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources