Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized […]

Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five

In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Within 10 days, Threads had reached a whopping 100 million active users, even

If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times

Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Earlier this month, Kim Kardashian’s apparel company Skims made

Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it

It costs more to attract a new customer than to keep an existing one. It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating

It costs more to attract a new customer than to keep an existing one. It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating

Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos