Top Shopping Trends of 2023 & How They’ve Changed [New Data]

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on […]

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How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper’s Head of Enterprise Marketing

In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company’s holiday

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YouTube Demographics & Data to Know in 2023 [+ Generational Patterns]

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. While it’s a great source of entertainment, the platform is also valuable for marketers using YouTube to find their target audience. With a global user

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How Nissan Created A 4-Hour Ad Viewers Don’t Want to Skip

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Many YouTube viewers click “skip ad” as soon as

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How to Write a Creative Brief in 11 Simple Steps [Examples + Template]

The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief

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Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These

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