The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs. A creative brief […]

Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These

You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook. You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive

If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel

  Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop.   Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop. If

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that

So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview. So, you’ve finally got your foot in the door at your

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Your business is getting by just fine – but still, the questions remain: Could you be selling more?

Often, social media and SEO conversations happen separately. Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to

There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  Visitors, leads, customers, and promoters are likely to visit your site, so you’ll need several