AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, …
How to Use AI Personalization Tactics to Scale Marketing Growth Read More »
On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me. On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson …
Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It Read More »
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products. So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive? …
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves Read More »
I know. “AI public relations” (PR) kind of sounds like an oxymoron. I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the …
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and …
Product Management vs. Program Management vs. Project Management: Key Differences Read More »
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. For many …
Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips] Read More »
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have …
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire …
The remote work productivity debate will never end, and frankly, it shouldn’t. The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. …
Are Marketers More or Less Productive in the Office? [New Data] Read More »
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and …
The Best AI Tools for Ecommerce & How They’ll Boost Your Business Read More »
